merchandising
Optimizing the presentation of products on shelf or online to enhance visibility, engagement, or relevance to the shopper.
Fiskar’s / Garden Tools in DIY
GOAL: Raise awareness and relevance of Fiskar’s premium garden tools, specifically during high season.
SOLUTION: Create a pop-up tool presence in and around the Garden Center exterior areas during high season. Expand assortment, surround with complementary products, and showcase in an idealized toolshed to set context.
Husqvarna / DIY Chainsaw Merchandising
GOAL: Elevate awareness and presence of premium Husqvarna products within DIY (Lowes/HomeDepot).
SOLUTION: Reinvented Husqvarna’s presence in store by removing all saws from boxes and hanging tools vertically for higher visibility of their signature equities, more inviting trial configuration, and clarity of price tiers and coordinated accessories.
Exxon Mobil / Mobil 1 50th Anniversary
GOAL: Reimagine Mobil 1 presentation in store to align with 50th anniversary media + promotions.
SOLUTION: Differentiate Mobil 1 from the dark, dirty racks of legacy motor oil by creating a modern, tech-driven destination that reflects the clean efficacy of their synthetic, highly specialized oils segments.
Keurig / Kroger "Coffee Corner" Island
Neutrogena / Ulta Branded Platform Display
Honey Stinger / Branded Displays
Exxon Mobil / SWAS Island Modules
Fiskars / Mobile Toolshed Solution
Kraft Heinz / Taste Elevation Endcap Series
Duracell / Home Depot Battery Home
J&J / Rite-Aid New & Trending H&W Feature
Bayer / Walmart Pain Management 4-Ways
Boar's Head Premium Hummus Merchandising
Fiskars PRO Lopper Presentation Bracket
