retail experience
Orchestrating category change by challenging conventional norms, aligning growth trends, shopper behavior, and brand innovation, while accommodating human and operational factors within the retail environment.
Kenvue / Total Skincare Agnostic Vision
GOAL: Leverage the quickly evolving point of market entry (POME) and transition zones to be more engaging and relevant to rapidly changing behaviors.
SOLUTION: Introduce overtly browsable hotspots throughout the experience that focus on proven GenA/GenZ triggers and social trends, while positioning legacy signpost brands as anchors.
Reckitt / Home Fragrance Category Reinvention
GOAL: Align functional AirCare with more emotional and experiential Home Decor categories. Focus on immersive scent techniques and align with seasonally driven excitement.
Danone / Yogurt Omni Test Store
GOAL: Aging Millennials were skipping the category based on legacy perceptions from their “Gogurt childhood”. Find ways to bring attention to the category and raise awareness of the broad variety and new health benefits.
SOLUTION: Reconfigure the product flow and bring disruptive appetite appeal and dynamic content to the category with a 32ft seamless multimedia header. We also embedded a bespoke touchscreen kiosk into the open coolers to promote innovation and eduction. Live interaction dashboard metrics included.
Wellpet / Pet Supplies Plus Treat Destination
GOAL: The treating category was becoming so broad that shoppers were struggling to make sense of the offering.
SOLUTION: Create a clear dichotomy between the two core treating behaviors and offer occasion based
rationale for shoppers to expand their regimen of treats, allowing pet parents to buy Healthy AND Indulgent.
Kraft Heinz / "Taste Elevation" Destination
J&J / Rite-Aid Skincare Aisle Reinvention
Danone / Yogurt Reinvention Stimulus
Single Serve Brewing Omni Showcase
Bayer / Walmart Chronic Pain Relief Aisle
Danone / Coffeehouse Creamer Experience
Prestige Brands / Professional Oral Care Aisle Reinvention
J&J / Wakefern HBC Store Reinvention (Rx)
J&J / Wakefern HBC Store Reinvention (H&W)
J&J / Wakefern HBC Store Reinvention (Rx)
Kraft Heinz / Meijer Packaged Dinners Aisle
Bayer / Walmart Core Pharmacy Destination
Keurig/Target Kitchen Café Coffee Destination
Maple Leaf Foods / Sobey's Packaged Meats
Kraft Heinz / Target Easy Meals Aisle Proposal
