dataviz
Merging complex and often dense analytical data with aesthetic design principles to generate intuitive visuals, leaving the audience with a clear understanding of the intended takeaways.
Johnson & Johnson / Health & Wellness Solutions
GOAL: Help J&J HWS Customer Solutions team leverage clinical psychologist knowledge base to articulate individual patient success needs for HCP’s.
SOLUTION: Worked with behavioral psychologists and digital health teams to develop a web-based assessment tool for schizophrenia patients adopting and adhering to long-acting injectable treatments. Reverse engineered an icicle chart into a dynamic visualization tool for defining and recording patient specific lifestyle factors that drive adherence.
Shopper Journey / Omnichannel Models
GOAL: Help clients wrap their head around the interconnectivity of omni-channel touchpoints.
SOLUTION: Developed a proprietary model to visualize the evolved shopper journey through a simplified 3-stage omni-channel ecosystem that ultimately builds a loyalty loop when successful.
Clorox / Glad Trash Category Post-Covid Strategy
GOAL: Help customer teams articulate their go-forward strategy of how shoppers priorities are shifting post-COVID.
SOLUTION: Conceived an intuitive model projecting 3 successive peaks of shopper influence (Value / Protection / Responsibility) following the disruption and reset of COVID on the home waste category. This laid out a clear strategic map for Sales teams to present to Retailers in a time of chaos and unclear paths forward.
Duracell / Modular Kiosk Content Format
GOAL: Needed an easy way to allow Duracell Innovation Lab hosts to customize content delivery on the fly.
SOLUTION: Developed an intuitive tile based touchscreen interface with modular storylines that allow the host to guide the discussion and bounce from topic to topic based on customer interest.
Animated star models illustrating shopper mindsets within each core retailer
Osteoarthritis Patient Journey Map over time and where potential Walmart influence points occur over time
Stylized triple-diamond design thinking model used as a consistent progress map for client initiatives to keep all parties aligned to where we are in the process
Stylized patient touchpoint model for Benevis Dental Clinic reinvention
Sequential visual map of the Clorox Customer Personalization Loop.
Over The Counter Pharmacy category color coding rationale demonstrating visual distinction and relevant color psychology.
J&J Medication Adherence framework illustrating the foundational importance of their Therapeutic Expertise
