Duracell / Live Touchscreen Planogram Builder

GOAL: Client wanted a real-time collaborative workshop tool to be used in meetings with retailers to get over the hump of ironing out the final details.

SOLUTION: This touchscreen application was part of several Mobile Innovation Center components we developed for Duracell. It allowed for interactive, drag & drop planogram building with customers. Display was housed in a customized retractable case that shipped around the country for high-profile retailer workshops.

Kraft Heinz / SBD Shopper Tools Capability

GOAL: Client wanted a sizzle reel for their national sales meeting positioning their new Shopper Tools organizational capability we were helping them with.

SOLUTION: Created a compilation of their dynamic Shopper Based Design initiatives in the Packaged Dinners (Mac & Cheese) category and contrasted the change with the perennially slow evolution of center store.

Nestlé Purina / Pet Lab Ice Breaker Video

GOAL: We wanted to disrupt the transactional tone of Retailer visits to Nestlé Purina’s Pet Lab and drive home the power of emotion that people universally hold for their pets.

SOLUTION: Worked with the deltree in New Orleans to recraft their 50 People/1 Question concept to reflect on the possibility of pet parents being able to talk directly to their pets and have them understand - one thing.

What would you say?

Fiskars / Digital Toolshed App

GOAL: Develop digital complements to the physical retail components that add value to the Fiskars proposition, build loyalty, sand reinforce their POD.

SOLUTION: Created a value-added app resource that avid gardeners would gravitate to. Integrated tool scanning feature helped make the warranty registry completely seamless, while gamifying a compelling visual of an idealized toolshed.

Kraft Heinz / Condiment Focused Meal Inspiration

GOAL: Elevate condiments to be a driver in the weekly meal planning process.

SOLUTION: Curate a dynamic landing page focused on the 4 primary segments of the condiment aisle. Drive the proposition that condiments add the taste and excitement to the meal. Offer up simple recipes and occasion based meal planning by segment.

Kraft Heinz / Autonomous SmartCart

GOAL: As part of a holistic Grocery GRO2.0 initiative, we were asked to envision the digital functionality of a futuristic smartcart.

SOLUTION: A fully interactive smartcart dashboard synced to the shoppers personalized preferences. Real time product sensing and subtotals, A/R store navigation, meal inspiration, nutritional comparisons, on-demand help, and seamless checkout.

Duracell / Display 360 Digital Catalog

GOAL: Sales teams looking for a consistent database of primary and secondary display assets for use in negotiating placement with retailers.

SOLUTION: Developed and rendered hi res renders of the full suite of primary, secondary and custom displays and folded them into an editable, visual database of displays with full 360 rotation, image export, and dashboard functionality.

Nestlé Purina / Pet Tech Vision Series

Goal: Develop a forward-looking series of concept explorations to illustrate how emerging technologies could transform the pet care experience—designed specifically for Nestlé Purina’s Retail Innovation Center (RIC).

Solution: Created a proxy pet care retail app, to showcase practical, research-backed applications of current technology across the customer journey. The experience highlighted best-in-class digital features retailers should adopt, grounded in proprietary insights and future-ready thinking.

Kenvue / Neutrogena Regimen Communication

GOAL: Create incremental excitement and shopper engagement around a new Neutrogena branded fixture.

SOLUTION: Proposed augmented reality feature available for the entire skincare category allowing for enhanced content to come to life when shoppers view through retailer app.

digital media

dataviz

process/personal